John Visser

Website Solutions

Ideas & insights.

I share web strategies and advice that make a real difference for website owners. From the technical basics to big-picture growth, I focus on what works and how to make it happen. I also share the occasional personal reflection on the craft behind the work.

The problem-solving website

A website should solve business problems, not just look good. Here’s how strategy turns sites into results.

Beyond “just a few changes”

Plan your website project the right way to avoid budget overruns and timeline delays.

Your 404 page isn’t a dead end

Turn dead ends into valuable leads and sales by transforming your 404 error page into a powerful business tool.

Cold emails and warm connections: my Minnesota story

My move to Minnesota, and how a simple outreach led to a profound sense of belonging.

Digital literacy and how to protect yourself

Learn what digital literacy is and how to reclaim control of your digital life.

Why alt text matters for your website images

Use alt text on your images to improve accessibility and boost your SEO.

Website analytics numbers and what they mean

Enhance user experience and boost growth with effective website analytics.

Domain decisions: choosing your web address

Learn what a domain is and how to choose a simple, memorable one hat builds trust and supports your brand.

The myths and realities of online privacy

Discover common online privacy myths and practical ways to protect your personal information.

Choosing a web host

Learn how to choose the right web host for speed, security, and reliability, with practical tips for small businesses.

My work ethic started with my dad

The lessons from my dad's contracting business taught me how to put clients first.

Why I (still) choose WordPress

Here's why WordPress remains the top choice for website owners and developers alike: it's flexible, easy to use, and fully under your control.

Why website maintenance is crucial

Discover why regular website maintenance is key for speed, security, and SEO, and how to keep your site running smoothly.

Essential website optimization strategies

Learn essential website optimization strategies to boost speed, mobile usability, SEO, and user experience.

Strategies for better website visibility

Discover simple SEO strategies to boost your website’s visibility, attract more visitors, and improve engagement.

Understanding website accessibility

Learn simple strategies to make your website accessible, inclusive, and user-friendly for everyone.

Refreshing your website

5 by 5 Design asked for my thoughts on what to consider when refreshing/updating your website.

Meet John Visser

Minneapolis designer, Dan Woychick, and I talk about psychology, music, and WordPress.

Have questions?

Tell me what’s on your mind and let’s see how I can help you.